Friday marked the first time since June 2016 that Dow Fell at least 500 points.

Harley Davidson tries to attract younger riders and builds next generation of riders.

Dailmar’s spending on technology to test a new Self-driving car.

A worst week for US Market.

The major U.S. stock indexes capped off their worst weekly performance in two years on Friday following a steep sell-off. The Dow and S&P 500 pulled back 4.1 percent and 3.9 percent, respectively, last week. The Nasdaq lost 3.53 percent. The Dow fell 665.75 points on Friday or 2.5 percent, notching its biggest one-day sell-off since June 2016. For the week ahead investors will look at Markets with trepidation waiting for the US opening market. The monetary policy decision are due in several countries: Australia, Russia, India, Brazil, Poland, Romania, the U.K., New Zealand, Serbia, Peru, and the Philippines. Earnings season will continue with reports from big company like Ryanair, Toyota Motor Corp., BNP Paribas, General Motors, Walt Disne, Philip Morris, Tesla, L’Oreal and Twitter.

Harley Davison launched new electric motorcycle

Harley-Davidson motorcycles have been a mainstay in the industry since the company was established in 1903 in Milwaukee. The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

It's no secret that market conditions have not been that great lately for the iconic motorcycle brand

The Thursday's earnings report marked the end of another difficult year, with the company posting a 6.7 percent decline in worldwide retail sales in 2017 compared with the year before. Motorcycle shipments were also at a six-year low.

While the company anticipates increased international retail growth this year, retail sales in the U.S. are expected to be down, according to the management. In order to inspire the new generation, the company is planning to produce bikes smaller and cheaper replacing the ones who are aging out.

Last year, in an attempt to give riders what they want, Harley-Davidson launched eight new Softail motorcycles. The consumer response to the line has been positive especially among women

The company also announced plans to launch an all-electric line of motorcycles within 18 months. A prototype of the yet-to-be named line of electric motorcycles was introduced in 2014 as part of Project LiveWire. The new bikes are expected to be faster, quieter and sleeker than traditional Harleys.

Meanwhile, competition is intense. The four big Japanese’s company" Yamaha, Honda, Kawasaki and Suzuki make sleeker bikes that can be bought on a budget and are easy to drive around town.

Indeed their market cap is increasing since 2007. In same cases, it was doubled. Harley Davidson’s market cap, for the same period of time, has fallen from 18 billion to 8.2 billion. While consumer’s preferences keep changing, the registration number of new motorcycles is growing among the industry, passing from 3.8 million on 1995 to 8.4 million on 2004.

Dalmier starts testing autonomous vehicle

Technology companies and carmakers are redefining to a shifting landscape in the auto industry as consumers increasingly use smartphones to locate, hail and rent vehicles, rather than buying cars. Daimler and automotive supplier Robert Bosch will start testing self-driving, known as robo-taxis in the next few months, senior executives told a German weekly.

As announced by Wilko Stark, vice president Daimler and Mercedes-Benz Cars strategy the idea is to bring vehicles from autonomus level 3 in which the car needs a driver in case countered a problem to level 4/5 in which car is fully autonomus.

Last month, Alphabet Inc's self-driving unit Waymo said it had started testing self-driving vehicles in Atlanta. Currently are 25 the cities in US in which it is testing autonomus vehicles.

Stark also added that his company is building a vehicles that is a robot-taxi right from the beginning not as technology kit mounted on a serial vehicle. That’s will make the difference.