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Article written by Lauriann Azzopardi
US stocks remain unchanged; the market was closed on Monday as it was Labor Day.
Europe’s stock markets finished little changed on Monday, reflecting the lower level of trading as US investors take a break for Labor Day. The Stoxx Europe 600 closed up by less than 0.1 percent at 382.51 after Friday’s 0.8 percent drop, leaving it down 2.4 percent for August. The pan-European gauge is showing a decline of almost 2 percent year-to-date. Germany’s DAX 30 shed 0.1 percent to end at 12,346.41 and UK’s FTSE 100 rose 1 percent to end at 7,504.60, getting a lift from the pound’s tumble.
Samsung set to unveil foldable smartphone
Samsung will announce a foldable smartphone later this year. CEO DJ Koh stated that “it’s time to deliver” on such a device, following surveys conducted by Samsung showed a potential market for the handset. Running through its design, one can use most of its features on a foldable status; when browsing, one might need to unfold it. Samsung is aiming to differentiate its product from any other tablet, giving every device and feature a meaningful message to its customers.
Samsung aims to boost growth in its mobile division, seeing sales fall 20 percent year-on-year during the second quarter of 2018. It is changing its strategy in the mid-tier smartphone market to pack lower-priced devices with new technology. Instead of introducing new technology into its flagship devices, Samsung aims to introduce cutting-edge features to its cheaper models. The South Korean company faces tough competition from Apple and Huawei.
Amazon sets sight on online ad market
Verizon does not sell neither its mobile phones and plans nor its high-speed internet service through Amazon. However, Verizon does advertise on Amazon. On Black Friday last year, a Verizon ad for a Google Pixel phone could be seen across Amazon’s homepage. On Prime Day, an event with special deals for Prime customers, Verizon also ran a number of ads and special offers.
Amazon, already dominating the online retail landscape, is gathering momentum in a new, highly-profitable area: online advertising. It is proving to be a major competitor to Google and Facebook. Amazon’s numerous data and analytics on consumer shopping habits ensure ads appear when customers are likely to be hunting for specific products, and thus can be perceived as suggestions rather than intrusions.
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