The Convenience Shop (Holding) p.l.c. – Initial Public Offering 

The Convenience Shop (Holding) p.l.c. (the “Company” or the “Issuer”) has issued a formal notice announcing the offer of up to: 

1.  1,000,000 ordinary Shares of a nominal value of €0.16 per Share are being offered by the Issuer pursuant to the New Shares Offer; and 

2.  Subject to the New Shares Offer being fully subscribed to, up to 6,700,000 ordinary Shares of a nominal value of €0.16 per Share are being offered by the Selling Shareholders pursuant to the Sale Shares Offer; at an offer price of €0.97 per share.   

The Selling Shareholders have resolved to offer Preferred Applicants the opportunity to subscribe to up to 1,052,631 Sale Shares at the offer price of €0.945 per share subject to the Preferred Applicants Lock-In Period.  

Furthermore, the Selling Shareholders have resolved to apply specific discounts to the Offer Price to certain investors depending on the total amount invested by each of them in Sale Shares as set out in the table below: 

Investment Amount	Specific Offer Price
€150,000 – €499,999	€0.957
€500,000 – €1,000,000	€0.945
€1,000,000 and over	€0.915

Please find the prospectus relating to the aforementioned shares here. 

 Business Overview  

 The Group traces its origin to its first The Convenience Shop outlet in Zebbug, which was opened in 2009. The founding directors envisaged that the modern Maltese lifestyle would create a gap in the Fast-Moving Customer Goods (“FMCG”) retail business, and The Convenience Shop sought to bridge this gap by increasing its presence in several localities, operating with increased opening hours, and offering an assortment of products that suited customers’ daily needs.  2014 saw the first The Convenience Shop franchise outlet in Ghaxaq, which set off an accelerated pace of store network growth to over 30 outlets by the end of 2016, over 50 outlets by the end of 2018 and over 70 outlets by end of 2020. To date, the Group has 83 outlets across 48 carefully selected localities. 
 
The Group and its subsidiaries were incorporated in the second half of 2018, with the aim of consolidating The Convenience Shop business from a number of sister entities and minority shareholders to a consolidated structure under one group. This was described in detail in the Issuer’s Company Admission Document for the issue of its bonds dated 8 March 2019 published by the Issuer on 8th March 2019 and accessible on the Issuer’s website (the “Company Admission Document”). 

The Issuer has, on the 8th March 2019, issued €5,000,000 5% Unsecured Callable Bonds 2026-2029 which bonds were fully subscribed to by over 500 investors and admitted to the Prospects MTF, a multilateral trading facility operated by the MSE. The terms and conditions applicable to the bonds are disclosed in the Company Admission Document. 

The Company launched its online website www.theconvenienceshop.com in 2020 to increase its customer outreach and provide further convenience to its customers. In 2021, through the WOLT application, the Company tapped into new niches, enabling customers to order all their essentials from the comfort of their own home and have them delivered at their own convenience.  

In 2022, the Group partnered with Coop Italian Food S.p.A. for the exclusive distribution of Coop products in Malta and Gozo. Coop Italian Food is the international branch of Coop Italy, which operates the largest chain of supermarkets in Italy, and has been created to export Italian food worldwide. The Group believes that this partnership will benefit the Group and will allow it to offer its customers access to a wider range of more affordable quality products. The Group has recently also partnered with Wolt market on the procurement of goods on local and international markets. 

How to apply  

Online
Should you wish to apply online you can do so easily via our Moneybase Invest platform which is available as an app on both Android and IOS stores and also on the web https://live.moneybase.com. Simply log in and search for The Convenience Shop IPO – General App and specify the number of shares for which you would like to subscribe. If you need assistance our ISO-certified customer care team is available to assist 7 days a week.

Preferred applicants may apply by looking up The Convenience Shop IPO – Preferred App and specifying the number of shares for which you would like to subscribe. A completed Application Form A must be forwarded to one of our branches. 

Advisory
Financial Advisory clients who wish to seek financial advice or who prefer to speak to their financial advisor can visit one of our four branches (Birkirkara, Mosta, Sliema and Fgura) or contact us by replying to this email, contacting us on +356 25 688 688 or via live chat on www.cc.com.mt

The minimum application amount is 2,000 shares and in multiples of 100 shares thereafter.

High-volume applicants (min €150,000.00) may apply by looking up The Convenience Shop IPO – High Vol App and specifying the number of shares for which they would like to subscribe.   

Investment Amount	Specific Offer Price
€150,000 – €499,999	€0.957
€500,000 – €1,000,000	€0.945
€1,000,000 and over	€0.915

Non-nominee applications will be subject to a €25 fee. 

The value of the investment can go down as well as up and past performance is not necessarily indicative of future performance. Investing in shares of the Issuer may result in a loss of some or all of the capital invested. This communication is for information purposes and should not be construed as an invitation or recommendation. 

The shares may not be suitable for all investors and prospective investors are urged to consult their Financial Advisor prior to investing in shares of the Issuer and to read the Prospectus, including the Risk Factors contained therein, available from www.cc.com.mt or www.theconvenienceshop.com.  

This communication has been approved for issue by Calamatta Cuschieri Investment Services Limited, licensed to undertake investment services in Malta by the MFSA under the Investment Services Act, Cap 386. CCIS, Ewropa Business Centre, Triq Dun Karm, Birkirkara BKR 9034, Malta.